Why NOW?

Rural America is ready — but time is of the essence.

We’re at a turning point. The decisions we make now will shape the future of our communities for generations. For too long, rural regions have been defined by what we lack — but what if we led with what we have?

What’s Changing:

  • Connectivity, collaboration, and visibility are no longer optional — they’re essential.
  • REMCs are more than utility providers — you’re trusted hubs of local influence and impact.
  • The Rural Livability Index is redefining what success looks like for small towns and open spaces.

What’s Possible:

  • Be a national model for rural innovation and leadership.
  • Gain exclusive tools, strategy, and support to drive real, visible progress.
  • Leave a generational legacy that elevates your region for decades to come.

Through the PowerUp Rural America pilot, we’re inviting a select group of REMCs to help reimagine how rural communities can connect, grow, and be seen — not just as places that endure, but as places that lead.